Everyday people have different ideas. They know they would like to develop that idea into a business, a project, a physical product, or an app, but they don’t know the first steps to take to get started. In this article, you’re going to understand how content plays an important role when developing and managing ideas. But before we get started, let’s clear up one point: people typically describe ‘content’ as online materials used mostly for marketing purposes. But content is information that can be used offline as well, not just at the marketing stage but in the development, and management stages of an idea’s journey.